Samsung were completing renovations to their Sydney, Parramatta Experience store. Trouble was, they were closing down right when Sydney was opening back up after lock-down.

With the Samsung flagship store out of action, the number one objective was to grab people’s attention and steal footfall from their biggest competitor. The brief was to prime Parramatta shoppers to notice the store while it was being renovated, give them a way to engage with Samsung and be aware of the reopening date.

Where others saw a hoarding outside an under-renovation store, there was a unique opportunity to be seized.

VANDAL partnered with CHEP and turned a big, boring wall into a gamified, interactive, one-of-a-kind experience store. Every scan led to a unique experience comprising of games, films, AR product demos, exclusive fashion, prizes and more.

The wall was scanned a total of 11,498 times and was a huge success. The wall attracted more people to the store to when it was open! A 279% uplift in interactions while it was shut!

Every prize hidden on the wall was found. (with a few failed attempts to hack our servers to steal them).