Auto One has launched its playful new campaign ‘It’s the one’.
“It’s a tough retail climate at the moment but hopefully this campaign can put a smile on our audience’s faces. There’s certainly no better time for our car enthusiast customers to get under the bonnet and do what they love best.”
The brand platform will roll out with local initiatives across all 50 Auto One stores Australia wide. Integration of the retail promotions at a national and local level in terms of both format and timing will be adjusted once retail comes back full throttle.