VANDAL teamed up with World Square to celebrate Lunar New Year 2023, Year of the Rabbit!

In an ode to this year’s zodiac animal, VANDAL developed and designed World Square’s very own zodiac rabbit mascot called “Lucky Lunar”!

Symbolising good luck and fortune, World Square shoppers were invited to “Find Your Lucky Lunar” throughout the retail precinct.

Simply find 1 or 5 Lucky Lunars in World Square for your chance to win daily prizes, unlock the Lucky Lunar Selfie Filter and gain access to the exclusive Lucky Lounge immersive experience.

World Square

  • Marketing Manager: Annalisa Sgambati

VANDAL

  • Creative Director : Marcelle Lunam
  • Producer : Melanie Booth
  • Fabrication : Greg Murphy Scenery
  • Decals : Hawke Printing

 

People enjoying the Lucky Lunar experiential brand activation installation at World Square Sydney for Lunar New Year

2 women taking a selfie inside the Lucky Lunar experiential brand activation installation at World Square Sydney for Lunar New Year

Digital art depicting rabbit ears to promote the Lucky Lunar Lunar New Year experiential brand activation for World Square Sydney

A phone selfie depicting 2 women inside the Lucky Lunar experiential brand activation installation at World Square Sydney for Lunar New Year adorned with VFX rabbit face filters

Digital art depicting 5 rabbits to promote the Lucky Lunar Lunar New Year experiential brand activation for World Square Sydney

2 women scanning a QR code displayed on the Lucky Lunar experiential brand activation installation at World Square Sydney for Lunar New Year

Hands golding a smart phone to take a photo of a woman inside the Lucky Lunar experiential brand activation installation at World Square Sydney for Lunar New Year adorned with VFX rabbit face filters

Screen shots of various people inside the Lucky Lunar experiential brand activation installation at World Square Sydney for Lunar New Year using a phone filter adorned with VFX rabbit faces

Digital art depicting 5 rabbits to promote the Lucky Lunar Lunar New Year experiential brand activation for World Square Sydney

Digital art depicting an animated rabbit and scannable QR code to promote the Lucky Lunar Lunar New Year experiential brand activation for World Square Sydney

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