VANDAL was proud to help Australia’s biggest online fashion retailer THE ICONIC take a big leap into the world of web3 with a Metaverse-themed Spring/Summer ‘23 fashion show.
In a one-night-only event, The Iconic’s multi-dimensional Runway X gave guests and viewers at home a glimpse into a future where reality is reimagined through a lens of limitless possibilities; where we can co-exist in both the real and virtual spaces, and cross the boundary between those worlds at will.
The concept was brought to life by large-scale ‘metamirror’ screens, choreographed models and their dancing avatars, known as ‘metamodels’. It was also THE ICONIC’s most inclusive runway show yet, in a night that celebrated diversity in all its forms, real and virtual.
As part of the event, VANDAL also created and minted THE ICONIC’s first NFT, which was auctioned on the night, raising money for Thread Together, an organisation with a mission to improve sustainability in the world of fashion.