The campaign was developed in collaboration with a range of specialists including Guide Dogs practitioners and people with low vision or blindness, and features the singular message, ‘More than just guide dogs.’ animated on screen to change in size, position and colour to account for some of the most common vision conditions. These include blurred vision, tunnel vision, peripheral vision, patchy blindness, field blindness, colour blindness and lastly total blindness.

The music and sound design have also been constructed to enhance inclusivity and add another layer of depth by creating a sense of each eye condition with an audio effect. The video’s voice over and audio description is provided by long-term Guide Dogs client, Alistair Lee – a professional voice over artist who is also blind.

If you would like to know more about Guide Dogs and how they can help people with low vision or blindness find their way to independence, visit guidedogs.com.au